Featuring: Estevan Oriol
I had a lowrider before I had a camera. Lowriding is one of the main reasons I became a photographer. My dad, Eriberto Oriol and his wife Angelica gave me a camera they had because they thought it would be cool to document a big part of my life at the time. These photos were taken throughout the past 25 years. To this day I still own and cruise my 1964 Chevy Impala SS “Blue Velvet” that I bought in 1989.
Estevan Oriol is an internationally celebrated professional photographer, director and urban lifestyle entrepreneur. Beginning his career as a hip-hop club bouncer turned tour manager for popular Los Angeles-based rap groups Cypress Hill and House of Pain, Estevan’s passion for photography developed while traveling the world. With an influential nudge and an old camera from his father, renowned photographer Eriberto Oriol, Estevan began documenting life on the road and established a name for himself amid the emerging hip-hop scene.
Nearly 20 years later, Oriol’s extensive portfolio juxtaposes the glamorous and gritty planes of LA culture, featuring portraits of famous athletes, artists, celebrities and musicians as well as Latino, urban, gang, and tattoo culture lifestyles. He has photographed Al Pacino, Robert De Niro, Dennis Hopper, Ryan Gosling, Chloë Grace Moretz, Marissa Miller, Kim Kardashian, Kanye West, Snoop Dogg, Floyd Mayweather, and others. He has also produced shoots for internationally-acclaimed photographers such as Ellen von Unwerth for Sang Bleu and Luca Babini for GQ Italy.
In addition to shooting campaigns for companies including Cadillac, Nike and Rockford Fosgate and directing new media projects for My Cadillac Stories, MetroPCS, MTV and Apple, Estevan has designed album covers and/or directed music videos for artists including Eminem, Cypress Hill, Blink 182, Snoop Dogg and Xzibit.