Featuring: Justin Bettman

An ongoing art project by Justin Bettman, #SetIntheStreet consists of elaborate interior spaces created in public places. After shooting photos in the spaces, the sets are left up so that passersby can shoot their own photos and share using the Instagram hashtag #SetintheStreet.

The final photographs Justin shoots explore the complex ideas of perspective and perception through revealing the larger picture that we often overlook. Justin has created these sets at various locations around the world including New York City, London, Berlin, Moscow, and Prague.


Justin Bettman is a California born artist and photographer. He began working with images and composition as an art director before transitioning to becoming a full time photographer. Both his portraiture work and his larger tableaux scenes are excellent examples of how Justin uses deliberate shadow, light, color, and set design to execute layered stories within a single image.

Justin is the recipient of the Photo District News’ Emerging Photographer Award and broncolor’s Gen Next Award.

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